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UX Design Service

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UX Design Service

UX, which is short for ‘User Experience’, plays an important part in designing software. Put simply, it is the way a user interacts with a piece of software or app, and how they feel when interacting with it.

Our UX Design experts can help you to create the perfect user experience. Our professional and experienced team designs software user Interfaces, be it for applications being developed byVentureside, or for our clients who wish to implement the designs and guidance into their own software.

UX Design at Ventureside

What is a UX Workshop?

In a UX workshop, our Architects and Designers create mind maps with the users. First, we discover the different end-user functions that the software must cater for. Once the functions are known we create personas for each function and then list the tasks in order of importance that each persona will need to carry out when using the software.


Our UX Designers and Software Architects will create an interactive prototype for the software using Axure RP (Rapid Prototyping). Building the prototype page by page is a cost-effective way of understanding the software structure and allows us to walk through the user journeys for each task relevant to each user persona. The end-user is engaged throughout the process and is encouraged to provide as much feedback as possible. The prototype is adjusted and improved as the feedback is received from the end-user, and the user personas created in the previous step are validated against it. Find out more about how we create prototypes in our Planning, Prototyping & Documentation section .

Generating Ideas

Once the prototype is agreed and we know the software page structure, we can take a more detailed look at the on-screen interactive components. Our UX Designers and Solution Architects work closely with you and review all research data to agree the design and formatting for the user interface controls and presentation of visual information.

Visual Design

Visual Design plays an important part in the User Centred Design process. A good quality software product not only needs to be appealing to the eye but each element must have the right amount of prominence according to its own importance, guiding the user without them needing to think about where to click or type. Behind our design, there is always an idea based on the original concept, and all aspects of the design work will be connected to our design proposal. This coherence helps the user to be comfortable and familiar with using the application An interactive element like a primary function button with an action like ‘Add to Basket’ should be more obvious to the user than a secondary button with an action like ‘Cancel’ or ‘Close’. On touch screen devices the position of these buttons would be near the bottom of the screen, closer to the user’s thumb. The text shown on a button would also as descriptive as possible, for example ‘Send Email’ is clearer to the majority of users than the word ‘Submit’. The image below shows a visual design for a mobile application designed and built byVentureside, the design demonstrates the right balance in colour and prominence of elements, plus the position of buttons and spacing between text and imagery, allowing the user to interact easily and efficiently.

Final Step

At the end of the process, our UX designers create detailed guidelines for the front-end developers, who then apply the approved design and implement required interactions into the application. This detailed guidelines help the developers to create great quality, intuitive applications for our clients.


How it works

Our DevOps services span the life cycle of the software and can be used for anything from customer-facing systems, to large-scale enterprise systems.

Continuous Integration

Continuous integration is a DevOps practice where developers regularly merge their code changes into a central repository, after which automated builds and tests are run. Continuous integration most often refers to the build or integration stage of the software release process and entails both an automation component and a cultural component (e.g. learning to integrate frequently). The key goals of continuous integration are to find and address bugs quicker, improve software quality, and reduce the time it takes to validate and release new software updates.

Continuous Deployment

One key practice of DevOps is to perform small, but frequent, updates to the software. Updates are usually smaller and more incremental in nature than the larger, less frequent upgrades performed under traditional release practices. Frequent but small updates help to address bugs faster because teams can identify the last deployment that caused the error.

Communication and Collaborative Working

Increased communication and collaboration are key cultural aspects of DevOps. The use of DevOps tooling and automation of the software delivery process establishes collaboration by bringing together the workflows and responsibilities of development and operations. This helps speed up communication across developers, operations, and even other teams like marketing or sales, allowing all parts of the organisation to align more closely on goals and projects.


Benefits of UI/UX design

  • Improves customer acquisition
  • Customer acquisition simply refers to getting new customers. The process involves convincing or persuading customers that a company’s product or service is worth their hard-earned money.

  • Helps with customer retention
  • The same with customer acquisition, customer retention also requires a lot of strategy and forethought. The strategies used to keep customers should enable the business to provide and get value from their existing customer base.

  • Optimizes development time and cost
  • Everyone knows that a well-designed app or site just…works. And it’s easy to tell which ones are poorly designed and which ones have been developed with careful planning and consideration.

  • Increased productivity
  • Today, almost all businesses need an interface that’s cohesive enough that can help their organization market its products and services to earn a profit. In order to develop a solution using simple yet effective user experience and design can help to inspire employees to work with enthusiasm and gusto.

  • More user engagement
  • More than goals, funnels, and calls-to-action, if your visitors don’t engage with your website or app, it would be pointless to pursue all those other strategies. It is, therefore, a priority for all UI/UX designers to prioritise user engagement and use it to inform their design and style choices.

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We are experienced professionals who understand that It services is changing, and are true partners who care about your future business success.

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  • Main Office: 63rd Floor, 86-90 Paul Street, London EC2A 4NE, United Kingdom

  • Branch Office: 61 Bridge Street, Kington. HR5 3DJ, United Kingdom
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