Key Challenges
1- The need for capturing today’s tech-savvy customers for business growth cannot be overstated. As the amount of time spent on smartphones continues to grow, it is important for businesses to aggressively pursue brand prominence in the mobile ecosystem and leverage users’ attention to gain traction. Along with this, our client also wanted to improve the customer experience on its mobile app. Their existing solution was sluggish in performance and couldn’t deliver at par with today’s industry standards, resulting in frustrated customers, lower number of transactions, and weak customer retention.
2- The user interface was plagued by several performance challenges. It was not pleasing and complex in build, posing navigation problems. Content distribution wasn’t crisp, leaving room for improvement in terms of order and simplicity. These factors hindered app usability, which further impacted the core business bottom lines.
Our client is Asia’s largest passenger airline. They have won numerous accolades for low fares, on-time service, and their hassle-free flying experience. With a fleet of 240 aircraft, operating across 80 destinations and serving more than 46 million passengers, our client takes pride in transforming travel experiences for the modern world.
